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In 2011, KAVAJ was founded with the goal to make genuine leather cases for Apple iPads that are super-slim and of extremely high quality. With more than 750.000 products sold since inception, KAVAJ focused on building an e-commerce B2C brand mainly on Amazon. In 2019, KAVAJ joined Northbaze Group with the goal to expand their product selection to Android devices and help grow all Jays brands on Amazon worldwide.