Jays Headphones was founded in 2006 with a vision to give everyone an opportunity to experience great sound and designs. Jays design is rooted in the Swedish heritage with clean and simple lines. With a focus of always being on the forefront of both technology and design innovation, Jays has during the years launched many award-winning earphones.
In 2018, Jays became Northbaze Group by expanding into the Smart Mobility vertical with the acquisition of
Krusell with a brand legacy of designing and manufacturing high-quality mobile accessories since 1991 with a strong dedication and Nordic appeal in this area.